We think content marketing is an unusually bland name for such a powerful online tool. When we create and publish valuable, relevant, and engaging content, it attracts and engages your ideal audience, and with the clever use of a Call to Action (CTA), encourages them to take action. This type of content takes various formats, such as blogs, videos, podcasts, ebooks, infographics, case studies, testimonials, etc.
One other key element at play here: Google loves new and fresh content. They’re always looking for the best information to serve up on specific searches. For example, if your article called “Should Sunshine Coast homeowners upgrade their meter box to make room for EVs and other high-electrical power appliances?” comes at the top of the results – or is the ONLY local result… you’ll be the winning electrician!
Content marketing is an excellent strategy to:
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- Showcase your expertise and knowledge in your field
- Provide useful information and solutions to your customers’ problems and needs
- Build trust and rapport with your customers and potential customers
- Generate more leads and sales for your business
- Improve your SEO and social media presence, as well as becoming known in your marketplace as a leader
Local content marketing does need a careful plan
We make sure that it will align with your business goals and resonate with your audience. This involves:
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- Working with you to define your ideal customer, their pain points, interests, and preferences
- Creating a content calendar that outlines what, when, and where we publish your content
- Producing original and engaging content that matches your customer’s intent and expectations – as well as being properly targeted to already identified keywords and search terms
- Promoting and distributing your content across different channels, such as your website, email, social media, and online communities
- And of course, we assess and analyse the performance and impact of each piece, not only optimizing it, but using user feedback and behind the scenes reports to identify new opportunities
Generating Customer Reviews
With targeted Digital Marketing you can prompt your customers for reviews. This user-generated content is not just a persuasive way to convince prospective clients with great social proof, it’s another way to create incoming links and improve your SEO, Google PageRank and ranking in the SERPs.
Marry that with a top spot in the Google Map Box; a great website those customers can click through to that immediately satisfies their needs – and that’s the power of aligned digital marketing.
Word of Mouth
SEO content isn’t just generated by you or your digital marketing partners.
Help your customers share your wonderful services, products online, or give a shout out to your staff, and you’ll automatically gain great search engine juice from both backlinks and people clicking emails from friends.
This is often one of the best forms of sales copywriting – customer reviews sound natural, yet usually contain exactly the terms everyone is searching for.
When it’s well set up, increasing your word of mouth online can come at almost no cost.
Generating Referrals and Creating Loyalty
Almost a follow on from great word of mouth recommendations, smart digital marketers know that a referral, recommendation, or a repeat customer is the most cost-effective acquisition method.
By automating your referral programs (if your business lends itself to this) and incorporating loyalty programs (for example, in email follow ups), you can out-market the competition and win new and returning customers without spending money on ads.
It’s also much harder for your competitors to see what you’re doing behind the scenes…
When you’re looking for the best local digital marketing consultants, make sure you ask them how they can help with all these highly leveraged tactics!
