Let’s expand on some of the terms used when it comes to crafting a cost-effective digital marketing plan, so you’re familiar with the language of online marketing.
Search Engine Optimization (SEO).
SEO is the process of optimizing your website and content so that it ranks higher in search engine results pages (SERPs). This can help you attract more organic traffic to your website, which can lead to more leads and sales.
Content Marketing.
Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined customer and drive profitable visitor actions. This can include blog posts, articles, infographics, videos, and e-books.
Social Media Marketing.
Social media marketing uses platforms such as Facebook, Twitter, Instagram, LinkedIn, and even TikTok to engage your target audience and promote your products or services. This can be a great way to win over potential customers and drive traffic to your website or calls to your business.
Email Marketing.
Even in today’s socially organised world, email marketing stands tall as one of the least expensive methods to stay in touch with existing customers or tempt new ones with promotional offerings and helpful information. You’ll want to build a subscriber base of people who have opted in to receive your messages, as well as make a plan to keep everyone on your list warm. Email marketing can be a complex strategy but the payoff is excellent. We have inhouse email marketing experts ready to help you get started today!
Pay-Per-Click (PPC) Advertising.
PPC advertising means you incur a fee each time someone clicks on your ad (whether on Google, Facebook, Instagram etc). This can be one of the fastest ways to reach your customers quickly and efficiently, but it can quickly drain the budget if not set up correctly and fine-tuned to keep your Return on Investment (ROI) in the black. We would recommend using a specialised agency if you are ready to spend a significant amount every month on PPC advertising.
