Email marketing is a great tool to engage existing and potential customers on a one-on-one basis. We treat anything that arrives in our inbox as very personal, so email marketing requires a deft marketing hand to avoid high unsubscribe or “mark as spam” rates.
But done well, and with appropriate frequency for your ideal customer base, the results can have a very high ROI.
With effective email digital marketing, you can:
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- Build and grow an engaged and receptive list of subscribers and customers
- Easily deliver highly personalized and relevant messages to specific customer segments
- Nurture and educate your leads and prospects
- Increase your conversions and sales with targeted campaigns, seasonal offers
- Retain and delight your customers with friendly onboarding processes
- Increase your customer loyalty and referrals
- More easily quarantine your online marketing activities from nosy competitors! (But we’ll sign up for their lists so you can collect competitor intel)
Some of the key tasks we can do for you if you want to undertake email marketing is to develop a secure, permission-based and customer-centric approach that respects your audience’s privacy and preferences. This could include tasks such as:
Creating a compelling lead magnet or incentive to entice your customers to join your email list
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- Segmenting your email list based on your audience’s characteristics, behaviours, and interests (allowing for more precise email campaigns)
- Designing and writing catchy, captivating and persuasive email campaigns that delight customers and prospects
- Testing and optimizing email subject lines, content, and calls to action
- Tracking and measuring email open rates, click-through rates, and conversions, as well as improving your email marketing strategies as you mature
