Now let’s look at each of the Digital Marketing strategies we talked about in the last articles, in a little more depth…
Search engine optimization (SEO) is the process of improving your website’s ranking and visibility on search engines, such as Google or Bing, for relevant keywords and phrases that your customers use to find your products or services. For example, if you are an electrician in the Sunshine Coast, you might want to rank for keywords like “electrician Sunshine Coast”, “best sparky Sunshine Coast”, or “emergency electrician Sunshine Coast”.
SEO helps you to:
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- Attract more traffic to your website. We call this organic traffic – or free traffic
- Reach customers who need exactly what you offer
- Increase your authority and reputation locally and in your specific area of expertise
- Boost your conversions and sales. This is the big one and often underestimated. Being consistently easy to find in the major search engines is no longer an option for modern businesses on the Sunshine Coast
How do we help with SEO?
Some of the work is about thinking outside of the box, some of it involves understanding your business and your customers inside-out, and some of it is highly technical backend work.
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- After taking time to understand your business and ideal customers, we begin with keyword research. This means assessing and selecting the best keywords for your website and its content
- On-page SEO. This is a technical term for making sure your site is super-easy for Google (in particular) to understand exactly what it is about and how it fits into the marketplace. We do this by optimizing your website’s structure, content, and code for your keywords and customer experience
- Off-page SEO. Google loves popular websites and articles! So they look at sites in particular that have authoritative links pointing back to them. Off-page SEO involves activities such as building links and relationships with other websites and online platforms that help boost your website’s popularity and trustworthiness
- Technical SEO. This is where we work our magic behind the scenes, by making sure your site’s speed and security is top-notch, and that it is compatible with different devices (especially mobile!) and browsers
Effective SEO is an ongoing process that requires constant monitoring and updating. We use specialist tools and reporting to make sure we’re doing the best every day to keep you at the forefront of your customer’s minds.
