SEO Services Sunshine Coast
When your customer searches for a solution to their needs, their first port of call is most likely to be Google.
And if your online presence doesn’t show in the first page of Google’s SERPs (Search Engine Results Page), you may as well be invisible. While we’ve had people tell us they don’t worry about being on the first page of Google, when we tell them how many FREE VISITORS they could be converting into lifelong customers, they quickly revise their plans.
It’s like having a shop right next to the biggest supermarket entrance—and paying no rent.
That’s why so many local businesses now invest in setting up their operation for a high ranking in Google and use Search Engine Marketing as one of the key elements in their customer acquisition programs.
You website—whether still being built or already up online—needs professional input to make sure it meets Google’s ever-changing requirements. And at the same time, it also needs to match precisely what you customer is looking for.
At the centre of those two demands sits your unique business.
Our proven strategies begin, not with shiny SEO techniques claiming to help you rule Google search, but with a thorough exploration of your business. We take time to understand what you offer, how you prefer to service your customers, and your business goals.
Then we carry our proprietary research to marry your needs, those of your ideal customers’ (and the typical search funnels they use to narrow down their choices) and come back with a comprehensive plan.
If we’re also building your website, then every single headline, paragraph, image, and navigation links is built to align with those customer intentions. Behind the scenes, we make sure every line of code works to both support the alignment of your content, but also shows Google this is a fast-loading, lightweight site they can render to their search visitors as an authoritative local business.
But above the surface, our aim is that when your ideal clients see YOUR business in the search results, they know they’ve found exactly what they’re looking for.
Then when they click through, your website demonstrates that their choice is made. They can easily find what they want, and you can effectively trigger their response, whether that be a phone call, a visit, or an email enquiry.
All of which results in growing your business the right way.
The benefits of professional Search Engine Optimisation (SEO)
Having a high-quality, top-converting website is one thing, but is it costing you a ridiculous amount in advertising spend to bring your customers in?
Clever Search Engine Optimisation works to profit from the extraordinary amount of searches carried out on an hourly basis.
These Google search statistics* are hard to ignore:
- 97% of users use online searches to find a local business
- Local Search stats show that 54% of consumers make these searches at least once a month, and 12% search for a local business every day
- 46% of all searches on Google include local intent
- A purchase results from 28% of all local searches
- 78% of local searches on mobile devices result in an offline purchase
Courtesy https://www.safaridigital.com.au/blog/local-seo-statistics
But if you’re paying to display ads, can you afford to continuously run a campaign that covers every search results page (SERP)?
And as well as taking considerable expertise to run profitably, a major issue might be that turning off the ads simply stalls your business.
By making your site work to align with Google searches, your potential customers will find you naturally in the organic search results.
It’s a long-term investment. Think of it as structuring your shop, office, or building design to maximise every dollar you spend leasing or buying it.
Grab your ideal customer’s attention by getting on page one of Google’s Sunshine Coast search results.
As the studies quoted above show, getting seen in the search results can transform your business by being in the right place at the right time.
Most of us instinctively reach for our phones when needing to look something up. Which often includes products, services, suburbs (eg. “Best estate lawyer for wills in Maroochydore” or “Indian restaurant near me in Noosa” or even, “Emergency plumber in Caloundra”).
If you’re not on page one of the search results, you’re missing out on hungry customers with a need that they’re looking to satisfy.
And if your competitors rank well in the SERPs (and your ad isn’t displaying right where it should have been), you might be missing out!
Our mission is to help you rank well, and outrank your competition, as well as outcaring our own rivals in how we work alongside you.
Search engine optimisation backed by a responsive website design helps you leverage your presence
Informed SEO dives deep into your business to find the best funnel for your online marketing goals. Google values engagement as well, so it’s not only about getting you on page one of the search results but making sure your prospective customer doesn’t immediately hit the back button once they click through.
Which means we need to help you attract the right customer. There’s no point in ranking well for “Cheap fish tanks in Nambour” if you specialize in upmarket aquariums!
So we carefully research all of the keywords we know mean the most to your business. We do this by working with you to determine who you most desire as customers, and how best you convert and retain them.
There are plenty of unexpected returns from this type of work: we can target more profitable customers, and we can help those who won’t make loyal returning clients realize you’re not a good fit for them. Ultimately our goal is to help you not only generate more leads, sales, bookings, calls, or visits, but to unlock more profit in your business.
Smart SEO adds to your bottom line… and stays there.
An online marketing SEO specialist can help you attract more customers, outrank your competitors on Google, and reduce your ad spend
Mobile internet usage dominates everything we do online. As well as optimising your website for mobile, we’ll make sure your Most Wanted Action is clearly visible with a strong Call to Action (CTA) at the top of their device.
This is where a strong page rank across a core and expanding range of search terms can significantly reduce your advertising expenditure and help you be seen everywhere online.
That’s great for branding and for building trust.
And even more satisfying when you see how many calls, clicks, and visits come from the thousands and thousands of local mobile searches carried out every single day.
Think of it as Google standing outside every one of your competitors’ businesses waving a giant flag for you that says, “Pick us, we’re the best.”
